If you want to build and grow an email list of your targeted website users, you need a strategy. You don’t throughout opt-in forms randomly across the pages of your website and expect someone to sign up.
Gone are the days when it worked that way.
An average person that works in an office gets about 121 emails every day. That’s already enough.
You don’t expect them to still sign up to your email list to add up to the number of emails they receive on daily basis.
The truth is no one wants to be disturbed. If you keep using the old way of list building to grow your email list, then you are losing out on a lot of subscribers.
List building has gone beyond that. People now want to be sure of what they are getting from you before opting in to your list.
In that case, using phrases like: “Subscribe for Updates” and “sign up for newsletter” won’t work anymore. Even if they still work, I bet you, 90% of the internet users ignore them completely.
So what should you do instead? How do you convert your website visitors into email subscribers?
I will show you…
You are about to discover 15 list building tactics that is guaranteed to work in every website.
Before I show you how to grow an email list, I would like to give you this free bonus:
Download this free e-book for a step-by-step guide on how to create a successful email marketing campaign.
15 weird tricks to grow an email list fast
Choose the right email marketing Service
Before you even start your list building campaign, you need a reliable, easy-to-use email marketing service to hos all your email list?
There are a lot of them out there, but trust me, you have to be very careful when choosing one for your business. A lot of factors has to go into consideration. For example, Pricing and customer service differs across all email marketing services out there.
You need a cheap and yet a quality service if you are just starting out email marketing.
Here at MKTProfit, we have used and and texted different email marketing services. We even compared some of the best platforms for you to make a right desission.back to menu ↑
Get enough traffic
Honestly, you cannot get enough email subscribers to your list if you don’t have enough traffic coming to your website.
Research by Wordstream shows that only about 3% of your website traffic will convert to lead.
That means you need over 300,000 monthly traffic to generate 10,000 leads (email subscribers).
So, if you want to grow an email list fast, start with increasing your website traffic.back to menu ↑
Pop-Ups still works
Pop-ups are really annoying, I admit to that. But at the same time, they convert at an incredible rate.
Have you wondered why top brands like McDonald’s and Colgate still use pop- ups? – It’s because they are working.
A study shows how BitNinja boosted their lead by an amazing 114% using pop-ups alone.
The truth about using pop-ups is that most website displays them wrongly, at an inappropriate time. That’s why 80% of internet users admit that pop-ups are annoying.
A good pop-up entices your website visitors to fill in their email address or take a certain action. Sometimes, they come with an incentive known as lead magnets.
If you are looking for a way to grow an email list fast, do not overlook pop ups.
Here is how Darren Rowse increased his email list on a Photography website from 40 subscribers/day to amazing 350 subscribers/day.back to menu ↑
Catch them before they go
While pop-ups are incredible, exit-intent pop-ups are amazing. If you are visiting MKTProfit blog for the first time, you will get a simple pop-up anytime you are about to close the browser window.
The technology behind it is simple.it tracks the mouse movement and triggers the pop-up any time the pointer leaves the page area and head towards the top of the window.
Exit-intent pop-up was used by Neil Patel to increase his conversion by 46%.
The truth about website engagement is that a whopping 98% of a website visitor will leave without taking action. That simply means you will invest time and money in driving thousands of visitors to your website, but only a few are actively engaging with your content.
So, catching them while they go is a smart way to grow an email list fast.back to menu ↑
Display Opt-In form below your contents
If you ask me, the best time to request your visitors mail address is when they are already enjoying your contents. Towards the end of your blog posts/pages.
That’s when they are at the point of making a decision. If they can read to that extent, they are most likely to opt-in.
After post opt-in is a smart way to ask your website visitors to opt-in to your email list without interrupting their reading experience. This kind of opt-in makes it easier to turn a blog post into a content upgrade (more on this later).
Show them opt-in form just after the conclusion of your post. Or you can also use on-scroll event pop-ups that triggers when a user scrolls to 70% of the page. This is what we do on this blog, and it converts well.
Showing opt-in forms to most engaged users of your website is a perfect way to grow an email list. On top of that, you will build a much targeted list of customers who are most likely to make a purchase.back to menu ↑
Create Different Landing Pages
Your website probably have one or two landing pages, but where is the lead at?
Should you create more landing pages? Yes!
A study found that business websites that has 10 – 15 landing pages convert leads at 55% more than those with less than 10. And again, those with more than 40 landing pages has seen 500% increase in Conversion.
More landing pages on your website means more conversion opportunity.
You can design your landing pages to suite your different traffic source. For example, if you are sending traffic to your website through pay-per-click advertising, people probably do not know about your business yet. It will make sense to go more in debt about your offer on your landing page.
But if they land on your landing page through another page within your website, chances are they already know who you are and what your business has to offer.
In that case, you don’t need to write a long page to convert them.
More landing pages on your website also means more indexed pages.
This is a boost for SEO. Google and other search engines will index your landing pages and drive you free organic traffic that converts to lead.
You can create multiple landing pages using wishpound landing page builder, or even using Elementor page builder.back to menu ↑
Redesign your website
Your website design an also affect your website lead conversion rate.
For example, Jay saw a 33% increase in conversion after he redesigned his website (Cloudsonge)
Initially, Jay’s Cloudsponge would look like this:
With one Call-to-action and boring feel. There was no good reason to even click a button. Ofcource conversion was very low, that prompted Jay to llok for a website redesign job at 99design.com
And after Jay’s website got a brand new design, the conversion rate increased by 33%.
If your website design is outdated, consider getting a new design that will that will not only help you grow an email list, but also, will help engage your website visitors.back to menu ↑
Grow an email list fast using content upgrades
Another smart way to increase your email subscribers list is by providing content upgrades. A content upgrade is a free resource or bonus that directly unique to an article.
Here is an example from Kim Roach’s post on Top 10 Fiverr gigs for small business owners that converted at 640%.
When you scroll down to the bottom of that page, you will notice that Kim added a link where you can download the top 20 Fiverr gigs.
If you click on that link, a box will pop-up and ask you to opt-in to her email list.
Dean Brain also texted content Upgrades on Backlinko, where he implemented it on his Google’s 200 Ranking factors.
According to Brain, that post conversion rate jumped from .54% to a whopping 785%.
Content upgrades vs Lead Magnets?
They both serve the same purpose. – To get you more leads.
However, a lead magnet targets the whole of your website traffic while Content Upgrades are unique to a specific post. Thus targeting a very specific audience.
That brings us to #9back to menu ↑
Use valuable Lead Magnets to get more email subscribers
I guess you already know what they are. Those incentives you offer a potential customer in exchange for their contact information.
Just like content upgrades, lead magnets are a great way to build an email list, because it’s FREE!
A while ago, Dan Ariely carried out an experiment where he staged a promotion for people who want to get a free tattoo on their skin. He had them lined up outside the store.
These people waited patiently in line, being fully aware of what they were doing.
And yet, when Dan asked them if they would be waiting to get that same tattoo if it wasn’t free, 68% of them said “NO”.
In other words, they were all waiting to get a permanent mark on their skin simply because it was free!
The truth is, people are have a difficult time rejecting gifts. – Including me.
That’s why lead magnets works.
You give your audience a free resource, it could be an e-book, checklist, cheat sheet, etc. and watch how freely they hand over their email address.
Using a valuable lead magnet to grow an email list is really a smart move, but you must do it right.
Check out our 13 lead magnet ideas that is guaranteed to drive more leads.back to menu ↑
Minimize opt-in fields
Believe it or not. The more data you try to collect from prospects, the lesser leads you end up collecting.
While trying to build your email list, asking for a good deal of information will make your website visitors sceptical and even hinder their user experience.
In short, an additional form field you add to your opt-in form can decrease conversion anywhere 4% to 11%.
How do I know?
A simple study confirmed how BliVakker.no removed three form fields on their registration page and increased conversion by 10.48%.
Another study found that reducing a contact form field from 11-fields to 4-fields resulted to a 160% increase in conversion.
Unless you are a big brand, you don’t really need more fields other than a name (if you want to use it to personalize your marketing) and email address.
In most cases, just a single email field is okay.
Even to marketers like Neil Patel and Brain Dean asks for only email addressback to menu ↑
Gate your contents and ask for email address
Ask Dean Brain, creating gated content has significantly increased his email list.
If you are a fan of Backlinko blog, you will notice some of their blog posts has a padlock on them. To read through, you have to submit your email address.
This is a smart tactics to build email list.
If your website is on WordPress, you can easily gate your contents by simply installing Restrict Content Pro WordPress plugin.
Once the plugin is activated and configured, anyone who want to read your premium content will have to pass through the gate that requires an email address to unlock.back to menu ↑
Optimize your homepage for conversion
Your homepage should not only list your blog posts. It should also be used to capture leads.
For example, if you return to MKTProfit’s home page, you will be faced with a call-to-action that promises to help you build a six-figure online business.
If you click on the red animated button, an opt-in pop-up will be called.
It is as simple.
Of course you may see a different design on our homepage. We constantly tryout different designs to know what converts best.
The message is clear. Try to capture leads on your home page.
Dean Brain does this. He even went as far as capturing leads on his Blog archives and About Page.
We’ve also seen some brands who converted their homepage to a landing page and see a positive result in conversion.back to menu ↑
Use slider boxes to grab attention
If you believe pop-up are annoying, what about sticky opt-in box at the bottom-right corner of the page? This is indeed another tactics to grow an email list fast.
Here is an example, if you click on this link, an op-in slider box will slide from the bottom-right corner of your browser window. This little box will remain there while you scroll the page, without interrupting your view.back to menu ↑
Send Existing Traffic to a landing page
You have several landing pages on your website, then what?
Direct your visitors to the right path.
Unless you sending paid traffic you’re your landing pages, chances are your website visitors can’t find them naturally. You need to point them to the right place.
Here is what I mean:
On our menu bar, we added a menu item that points to a high converting landing page.
When a customer clicks on “subscribe”, they will land on a page that ask for their email address.
That simple tweak increased our email subscribers list by 36%.
If you are looking for a way to grow an email list fast, channel your traffics to your landing pages.back to menu ↑
Give your website visitors two options to subscribe
Adding one more button to your call-to-action can significantly grow your list.
For example, in our exit-intent pop-up, we included two options:
Each of the options when clicked will lead to a landing page.
Here is what I mean:
When you click on the “Download Free Report” button, you will land on a page where I collect lead for subscribers who want more traffic to their website.
On the other hand, if they choose the second option that says “NO, I DON’T WANT TRAFFIC” they still land on another landing page.
In fact, implementing this simple tactics almost tripled my email list in just two months.
Guess what? I am not alone!
Timothy __________ even included an option that will make you look like an idiot for not subscribing.
Pay attention to the second option, “No, thanks, I prefer to be lazy and eat Cheetos on my couch”.
You may be wondering why he used such an option on his website, but the truth is this: Two options convert much better than only one option.