It’s not so easy to outrank your competitors on SERP (Search Engine Result Page) these days, especially after Google’s recent Algorithm Updates. Competition is becoming tougher every day, that’s why more effort is required of you.
Today, I am going to share with you 5 working strategies to outrank your competitors on SERP without spending a dime.
Before then, Let’s see how ranking works
SERP Rank basically means the position of a web page on a result of a searched query on search engines. Talking about “how Ranking” works, it is notable that search engines adapt different formulas for choosing which content comes first.
These formulas often referred to as Algorithms, differs from search engine to another and are often changed from time to time to help produce a better result.
There are basically different factors search engines look at while deciding which content to rank higher. For example, keywords within contents that flow naturally, backlinks from different other sites (preferably higher authority sites), etc. Bryan’s 200 ranking factors have a lot of them, if not all!
why your competitors are ranking higher than you.
Like I would always say, SEO can be implemented on any website, but only Search Engines decide what content to display first before others.
Here is the truth.
Search engines try to provide its users with trustworthy results from reputable websites that produce answers to their queries.
So, If your content is not ranking higher than that of your competitor’s, Then, something is leading the search engine to believe that your competitor’s content is more reliable for satisfying user intent than yours.
5 working strategies to outrank your competitors on SERP
1. Speed Optimization is very important.
How long does it take your website to load? Does it load fast? Or does it take a long time to load completely?
Speed optimization is not an option for folks who want to get their web pages up to the first page of search engine results.
Research shows that 45% of websites visitors leave your website if it takes more than 3secs to load, and the majority of them won’t even return to your website once they leave.
Tell me, how much longer will you wait if this page is taking more if your time on loading… Of course, you won’t stand it.
Let me kindly remind you, when your site takes a long time to load, people will leave and the bounce rate will increase. When that happens, your SERP Rank will suffer because search engines will have no option than to believe that your site does not have enough information.
Google uses some signals including “Time on Page” to determine the relevance of a page. If people land on a page on your website and bounce back almost immediately, they are only sending signals to Google that the page doesn’t solve any problem.
If you want to rank higher than your competitors, you should make your website load faster than ever!
Do you want to know your page load time? Check out Google’s PageSpeed Insights
How to improve page load time
- Enable LazyLoad
- Reduce Page Redirect
- Make use of CDNs
- Compress Images
- Use AMP on your pages
- Use Fast Loading Themes/Templates
- Fix Broken links
- Do not use too many Plugins
2. Serve your site through a secured connection
Google particularly took it so serious before other search engines considered it necessary. It will be difficult these days to rank for any search term if you don’t have an SSL certificate installed on your server.
By now, you should know how serious Google takes security. Right? SSL (secured security layer) enables your website to load its contents through a secured connection.
A website without ssl certificate creates rooms for hackers, that means your general website visitors are at risk should they use provide their data. Search engines don’t want users to fall victim, so why would they rank such a website at all?
Do you want to know if SSL is active on your website? Just visit your site and look at the address bar! If you see https:// it is active! But if it’s there, you have to enable it.
How to enable SSL certificate on your website
Enabling SSL certificate differs as there are different platforms and different ssl issuers out there. We are going to focus on Blogger and WordPress for now.
Enabling https on blogger
Blogger is a free blogging platform, owned and maintained by Google. Https was not available for custom domains on Blogger until early 2018 when they officially launched it, before then, Blogspot users used Cloudflare CDN to load their blogs through a secured server.
To enable https on Blogspot domains, follow the procedures below.
- Log in to your Blogger dashboard
- On the left panel, locate SETTINGS > BASICS
- Look for the HTTPS Settings option
- From the HTTPS availability and HTTPS Redirect Dropdown, select yes & save the option.
Enabling https on WordPress site
Good news for WordPress! most WordPress dedicated hosts will offer you a free SSL certificate when you buy a hosting plan from them.
3. Create 10x contents to beat your competitors
People say Content Is King! But I don’t believe them. Content is not king, Quality Content is!
You can’t say because Content is King, you should create crappie contents up to 3000 words in the name of tricking search engines. You will be caught in the act and your rank will terribly surfer.
If you are looking for ways to grow your SERP Rank, create content that beats that of your competitors. If possible, share an idea that has never been shared on the internet.
Once your contents are outstanding, it will attract more visitors and more backlinks, then your SERP Rank will be favored.
The idea of creating 10x content is to beat your competitors. It’s as simple as that!
What the f* is that? 10x content explained
10x content is a piece of content you create that is Ten Times better than that of your competitor’s best content. In a nutshell, it is content that better solve a problem.
How to create quality contents
Having known that quality matters, let’s look at ways to come up with content to beat your competitors…
While thinking about what content to write, there are basically two places to look at:
- Customer’s Data
- Competitor’s Content
Let’s take them one after the other…
1. Customer’s Data.
You are trying to create a content that will help your customers, the first thing you need do is acquire as much information about what problems your customers are possibly passing through, Learn about what they need and create a content that will perfectly fit for their need.
There are several ways to find out what your customers what, some are listed below.
- Comments on Blogs and Social Media:
2. Competitors Content
If you have a competitor, that means you both are targeting the same group of people (audience). If you can provide more information than they have, your content is definitely going to outperform theirs.
Competitor’s analysis is very important if you want to rank your website contents for some competitive keywords. You need to find out which contents are already doing well on the web.
To do this, you need some competitors analysis tool such as;
- Buzzsumo – for finding contents with best social engagement
- SEMRUSH – for finding the best performing keywords
- ahref – to find where links are coming in from etc.
Find the best contents on the web, write a 10 times better content to outshine them!
4. Google my business improves visibility
The Internet is so big and still expanding… Every single information you need will be easily found on the web without having to go through many inconveniences.
Long-time ago, businesses had to pay extra cash to print their phone numbers on newspapers or phone books.
But these days, it doesn’t have to be that way. Why would I look for contacts on phone books when I can actually lift up my phone and find every information I need about a business on a single tap?
People are getting more exposed to the internet, even local traders in Nigerian markets use a smartphone these days to search for products and services.
Have you ever conducted a search about a service, for example, ‘plumber in Nigeria’ and see results similar to this?
You can see how Google positioned listings? That’s a good chance to get even more traffic to your site.
How to get started with Google my business
To get started, visit https://www.google.com/business and register your business free using your Google account and follow instructions.
5. Hire an SEO Agent
Are you depressed? thinking of how to implement all these SEO tactics on your website? Do not worry, an expert can help you out! Here at TonexSEO, we are a dedicated team of experts who always want to help businesses grow.
SEO may be a constantly evolving field, and it will be a regular job trying to stay up with all the changes. the great news is, there are SEO specialists out there whose entire job is really primarily based around maintaining with these changes and learning a way to implement them to assist business owners like you!
Hiring someone to take care of your SEO could appear like a huge expense initially, however it will prevent a great deal of cash at the end of the day. an expertly coordinated SEO strategy may also earn you a good deal of revenue within the long-term after you begin to outrank your competitors!
Every business is competitive, some are more competitive than others though. Everyone wants to be at top! So, If you want to go up ? the SERP, you need more effort and time.
Over to you! What other strategies do you use to outperform your business competitors on search result page? Please use the comment box to let us know.