Trying to rank for a certain keyword on google is going to take a lot of effort, and requires some skills and knowledge. Even with all that, it takes a few more months to see a significant result if the keyword is not so competitive.
But hey! I’m going to show you how to Rank a new website on google fast without having to wait so long.
Getting Google to crawl and index your website is not the same as ranking your website. They are two different things altogether. Your site can be indexed and yet appears on the last page of the search result.
Ranking simply means the process of bringing your website all the way to the top of a SERP page for a particular keyword and remaining there. This requires a lot of work as your competitors are working so hard to rank for the same keyword.
SEO doesn’t work like magic, to bring your content to the first page of search results takes a whole lot of time but with this guide, you can increase the chances of getting there sooner than it could usually take.
Before I continue to guide you on how to rank your website fast, let me also show you how ranking works.
How does SERP ranking work?
In SEO, Ranking means the position of your website contents on the search results when search related to your site’s keywords is performed. If your website content shows at the first spot when a search is conducted, then that content is ranking #1 for the searched keyword.
Google relies on hundreds of factors to determine which content better serve user intent. There are about 200 ranking factors according to backlinko and all of these factors are focused on usability and user intent.
Google spider craws web pages on the internet, include them on its index so that when a search is conducted, it looks through the index and choose a result it believes will solve searchers’ problems.
In other to decide which page that comes first, Google judge web pages according to
- Authority – including domain age
- Content quality
Every year, Google seems to introduce a new ranking signal, making it even tougher for new websites to grab any spot in SERP. About 15 years ago, SEO was so simple that you only have to place keywords on different places of your web page and still rank at the first page.
How to rank your website fast
Like I stated earlier, there are more than 200 ranking factors, but the truth is you cannot keep to all of them!
So here is the easiest way to rank your website fast.
1. Create Quality Content.
It’s been said more than a thousand time, Content is King! Now, not just content but quality content.
If you want to rank your website fast, you should start creating content That can push its way out of the crowd. The more information your pages contain, the more search engine bots love to feed on them.
How to create quality content
If you look around the web, every information you can find about creating good quality content is focused on user intent. And that’s what Google requires from every website.
To create a quality content, here are the things you need to do.
i. Know what people are looking for
People come online every day to find solutions to their problems. If you can identify what these people are looking for, especially your target audience, you will be able to create contents that can help them solve their problems.
Google search console gives you insight on what people are typing into Google to discover your website. That will give you a head-up on how to solve their problems.
ii. Look at competitors performance
If your niche has competitors (of course it does), you can tap into their analytics and discover what kind of content that performs very well for them. Competitors analytics can be very helpful in terms of giving you something to write about.
There are several tools (paid and free) that can be used to spy at your competitors. Below we have listed the most popular ones:
iii. Join active Q&A forums
Do you know how funny people can be? Well, you can find out when you join Q&A forums like Quora.com/
People ask questions when they need answers and the best place to ask those questions is on forums websites.
You only need to figure out where your audience is and join them there. Hear what they ask and write your content based on their questions.
2. Make your site mobile friendly
Believe it or not, up to 75% of website visitors use mobile devices. That’s more reasons why your page should be mobile friendly!
Goggle includes mobile-friendliness to its ranking factors and emphasizes seriously on it. That means pages that are not mobile-friendly will have to suffer a drop in rank.
Should you use a Mobile-first approach or a responsive design?
Well, that totally depends on your interest. Both mobile-first and responsive design are awesome! But for some reason, I would prefer responsive design. I don’t know about you. But if 80% of your users are on mobile, use mobile-first! And if 20% are on mobile, use responsive design.
Mobile-first design is similar to building a mobile app and then expanding the layout so it can suit larger screen sizes without too many modifications. While Responsive designs us the other way round!
How to know if your site is mobile-friendly
To check if your page passes the mobile-friendly test, use this Google’s free tool
3. Pay attention to Technical SEO
Technical SEO refer to any kind of SEO done outside of your content. So for you to rank your website fast, you should optimize beyond your content.
i. Submit your site to webmasters tool
Basically, this should be the first thing to do after you must have created your first post.
When you are ready to show your new website to the world, you should submit an XML sitemap to both Google search console and Bing webmasters tool to enable them craw your website and get your content.
Log in/create an account with Google search console and Bing webmasters to get started. It’s free!
ii. Improve your website speed
If your website is taking more than three seconds to load, there is a problem!
iii. Use SSL certificates
In 2014, Google announced that https:// has become a ranking factor. So if you don’t have SSL installed on your website, you are not doing the right thing.
4. Improve Domain age and Authority
Maybe I should not have included it, but domain age matters!
A study by ahref shows that nearly 60% of pages that made their way up to 1 page of Google are more than three years old.
If your domain is less than a year old, give it more time to grow while you focus on Domain Authority!
Wrapping it up
As we all know SEO as an effort to make our webpages search engine friendly. We have control over our content but in terms of SERP ranking, Search Engines take over!
The guides above will only help you with the right things you should do, and then let Search Engines do their own part.